Earlier this week, Starbucks switched on AT&T for internet access. Starbuck's move from T-Mobile to AT&T will result in over 12 million AT&T DSL and iPhone users having free Wi-Fi access at Starbucks, compared to T-Mobile's previous pay-per-user service.
Hundreds of stories have been written claiming the deal would benefit iPhone users, well what about Starbucks? I predict this new in-store offering at Starbucks will allow Starbucks to begin experiencing the iPhone Effect. Expect Starbucks to see an increase in store traffic and greater sales. Steve Jobs and his iPhone could help save Starbucks. After all, Howard Schultz can use all the help he can get. This is an example of the kind of strategic decisions Starbucks needs to make. The coffee company needs to stay away from brand damaging moves such as the in-store vending machine or even a Starbucks branded energy drink.
You can find me at the Starbucks on Wilshire and Highland in Los Angeles.
For more information on Starbucks, AT&T, T-Mobile, the iPhone, Steve Jobs, or even Howard Schultz, visit nobosh.com.
1 comment:
Somewhere on the Internet I saw someone showing a proof-of-concept (I assume an Omnigraffle special) for ordering something in a Starbuck's using an iPhone. Any further noise about that?
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